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Ebiquity
- BY: Andrew Hore |
- POSTED: 17/01/2010 |
Ebiquity is growing the international revenues of its media analytics business.
The media monitoring and analytics business generated higher analytics revenues but the standard media monitoring divisions reported a reduction - although it maintained its profit before group expenses. The analytics growth was from international business - mainly in North America. US advertisers are particularly keen to assess how productivity their advertising has been.
Overall revenues grew from £8.59m to £9.26m in the six months to October 2009, with international revenues 36% of the total. Reported profits fell due to exchange rate losses, compared with gains in the first half of the previous year. Stripping these forex movements and exceptional charges out, underlying operating profits improved from £744,000 to £984,000. Underlying pre-tax profit rose from £613,000 to £917,000.
The business was cash generative, which helped cut net debt from £2.6m to £1.84m in the six months to October 2009. The UK term loan has been translated into dollars in order to provide a hedge against foreign exchange movements.
At 56.5p a share, Ebiquity is valued at £18.2m.
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