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i-design
- BY: Andrew Hore |
- POSTED: 17/09/2007 |
Cash machine advertising campaigns organiser and seller i-design has signed a five-year agreement with Alliance & Leicester.
Alliance & Leicester will pay an initial fee for the use of i-design’s ATM:ad software and then a regular maintenance fee. Third party advertising will be sold by i-design across the whole of Alliance & Leicester’s cash machine network.
This means that i-design can sell advertising for more than 2,000 cash machines operated by Alliance & Leicester, Nationwide and HSBC.
The management of i-design say that the higher profile given to the group by its Aim flotation in July has helped it secure this contract.
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