Display marketing business MediaZest has signed a new deal with Serco that takes it into the NHS.
The working relationship covers the provision of products to Serco clients. The first fruit of this relationship is a Virtual Mannequin supplied to Forth Valley Royal Hospital.
Serco has relationships with a number of hospitals and NHS clients. Earlier this week, the outsourcing giant has signed an agreement to operate the Anglia Support Partnership, which has an initial contract value of £120m over four years. This covers six NHS organisations. That is just one contract and there are other hospitals with services supplied by Serco, which indicates the significant potential for MediaZest.
At 0.22p a share, up 0.01p, MediaZest is valued at £720,000.
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