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Pulse / Evolve Capital

  • BY: Andrew Hore |
  • POSTED: 09/10/2011 |

Malaysia-based online market research services provider Pulse, in which Evolve Capital has a 7.33% stake, is launching a number of new services which will have a significant effect on revenues over the next couple of years. 

Up until now Plus-quoted Pulse’s financial results have been mixed. In 2010-11, revenues fell from $1.75m to $1.59m and higher expenses, mainly due to investment in the new products, meant that a profit of £243,000 was turned into a loss of £14,000.

The mix of revenues should change substantially this year with contributions from social media monitoring and online business communities products. These products include Pulse Reach, which enables the cause and effect of an online marketing campaign to be measured by identifying who the online users are. Pulse Communities helps companies to build communities interested in their brands. There are also social media monitoring and measuring products.

These new products will help Pulse to grow in Asia Pacific and, in particular, in China and India.

At 0.85p a share, Pulse is valued at £800,000.

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