Huy was known as Blue Star Mobile before it changed its name on 12 September 2008 after it became a cash shell. This followed the disposal of the original business to its management for £225,000 and the redesignation of 6.47m ordinary shares. Blue Star Mobile provided mobile content and marketing services. It designed and delivered mobile promotions or managed mobile content businesses for clients. Customers included 20th Century Fox, where Blue Star produced campaigns for new film releases, TV programmes showing on SKY, British Airways and Bacardi.