Rubicon Software supplies customer relationship management systems to UK financial services businesses. The main software product is called Accelerator and it is used by companies with a large retail customer base for loan, mortgage, insurance, savings and investment products. It is designed to improve customer service and sales targeting. Licence sales provide either one-off or annual revenues. Woking-based Rubicon raised £770,000 at 10p a share when it joined Aim on 6 September 2006.