Snoozebox Holdings has developed a portable hotel concept. Snoozebox has designed two types of accommodation: events hotel and contrax accommodation. The events hotel accommodation can be set up at events and offer a number of amenities for each room, such as TV and en-suite bathroom. This was first used at the 2011 British Grand Prix at Silverstone. The contrax accommodation has lower specifications and is aimed at airports, film locations, construction sites and the military. Robert Breare, who used to run the Malmaison hotel chain, founded the business in 2010.