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Byotrol
- BY: Andrew Hore |
- POSTED: 30/07/2007 |
Byotrol is hoping to increase the sales of its anti-microbial technology by linking up with What If Holdings, a consumer innovation company.
Byotrol has a 50/50 joint venture with What If’s ventures arm which will help it move into the consumer market. This joint venture will sell licences to consumer products businesses around the world. It has taken a year of work to bring this joint venture to fruition. Byotrol hopes to start signing deals from the second quarter of next year.
Both companies have committed to invest £250,000 in the venture to be called Byotrol Consumer Products.
Byotrol is still a couple of years away from profitability. According to house broker Charles Stanley one single consumer licence deal could be worth the current market capitalisation of £22.1m at a share price of 50p.
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