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i-design

  • BY: Andrew Hore |
  • POSTED: 26/06/2011 |

Higher software and advertising revenues helped cash machine advertising technology provider i-design to cut its interim loss.

Overall revenues jumped by 57% to £1.43m in the six months to March 2011. Advertising sales rose from £615,000 to £913,000 and software sales moved ahead from £135,000 to £310,000. The deal with Barclays covering all its 4,000 cash machines came after the end of the period and will be included in the second half. This takes the number of machines using the i-design technology to 21,000. Barclays will be using it for internal marketing but 9,900 of the cash machines can take third party advertising from the likes of Coca-Cola and British Airways.

The interim loss was slashed from £660,000 to £105,000 and lower admin costs also helped in that reduction.

There is cash in the bank of £700,000 at the end of March 2011 after a small cash outflow in the period. The cash pile is likely to reduce further in the second half.

A new version of i-design’s software called joono has been launched. This enables the cash machine marketing campaigns to be integrated with those using mobile and plasma screens.

House broker Arbuthnot has cut its forecast full year loss from £424,000 to £246,000 although that is mainly down to the lower cost base.

At 31p a share, i-design is valued at £4.23m.

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