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Premier Sports

  • BY: Andrew Hore |
  • POSTED: 09/08/2007 |

Children’s sports coaching company premier Sports is expected to be valued at £5.7m when it floats later in August. 

Premier was founded in 1999 and it provides coaching for 4-12 year olds through a franchise network of coaches. The company gets its revenues from fees paid by the franchisees. Growth will come from recruiting new franchisees. There is also a free magazine called Kick It, which could generate advertising revenues in the future.
Duncan Goodhew, the Olympic swimming gold medallist, is a non-executive director.

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