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RAM Active Media

  • BY: Andrew Hore |
  • POSTED: 25/11/2012 |

RAM Active Media has signed a joint venture in the 3D displays sector that will significantly broaden the range of markets the company can address but it is likely to need to double its share capital to finance the venture.

The joint venture with US firm Stream TV Networks Inc brings access to technology that enables 2D content to be shown on the 3D-enabled screens without any need to convert the content to a new form prior to viewing. RAM has investigated a number of 3D technologies and it believes that Philadelphia-based Stream’s Ultra-D 3D without glasses technology is the best.

The joint venture will initially focus on the UK commercial advertising market but there are also opportunities in the rest of Europe and other parts of the world. RAM is confident that the joint venture could dominate the 3D advertising screens market. Up until now RAM’s focus has been on screens showing advertising in shopping centres, bars and other retail sites. The new joint venture will be able to enter new markets, such as medical.

RAM needs to raise up to £4m to take advantage of the 3D deal with Stream. This includes £3.3m which will be invested in Stream itself. RAM is also issuing Stream with shares equivalent to just under 5% of its own share capital at 1p a share.  RAM has already talked to potential investors but it will not be easy to raise such a significant amount of cash without a sizeable share price discount.

At 1.05p a share, RAM is valued at £4.95m.

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