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Rubicon Diversified Investments

  • BY: Andrew Hore |
  • POSTED: 11/12/2011 |

easyjet founder Sir Stelios Haji-Ioannou will help Rubicon Diversified Investments move into the airline industry.

Sir Stelios and his management team will provide strategic, management and branding advice on the feasibility of a low cost, no frills, jet aircraft business model for Africa. Rubicon will pay an initial 25,000 and 80,000 a month for six months for this advice.

The plan is for easyGroup provide Rubicon with exclusive rights to use the brand for an initial period of twelve months. The rights will continue on a perpetual basis if certain conditions are met. easyGroup will take an initial 5% stake in Rubicon and have the option to subscribe for a further 10%. It will also earn a royalty for 10 years.

Lonrho bosses David Lenigas and Geoffrey White joined the board in November. They proposed the focus on the African airline sector. 

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