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ADDleisure invests in a number of health and leisure realted businesses. BUPA owns 29% of ADDleisure. the company also has a joint venture with BUPA, which owns the Fitbug business, a developer of an online personal health and wellbeing coach, and Movers and Shapers, a retail concept for health and fitness services. ADDleisure has a large stake in a business called Digital Plantation, which is developing Ez-book intelligent booking software.
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