Rochester-based Advanced Power Components is an electronic components distributor. Its businesses include specialist electronic components distribution, the supply of displays, a manufacturers representative business, which receives a commission for selling on behalf of the manufacturer, and procurement and materials management under the 'go!' brand. The electronic components distribution business was supplemented by the acquisition of Hero Electronics in May 2006. One of the fastest growing parts of the business supplies niche and hard to get components and its key customers are involved in the military, aerospace, transport and industrial sectors. If APC can't find the components it reverse engineers them.