First Artist Corporation started out as a sports agent and has branched out into other areas of the media and entertainment world since its transfer from Ofex, which it joined in 2001, to Aim in 2002. The sports businesses have been sold and there are two divisions left. Media is by far the biggest. It includes the Dewynters theatre marketing business, which dominates the London market, as well as sponsorship businesses. The other division organises events. First Artist is particularly keen to generate its own intellectual capital through starting its own events but this has proved difficult.