Prime People has been quoted since the 1990s but it moved into the construction and property recruitment sector in 2006. This involves the recruitment of planning, business support, facilities management and technical staff. It supplies qualified and professional staff but not trades and labourers Macdonald & Co, which was founded by Prime People's executive chairman Robert Macdonald in 1994, reversed into Prime People in January 2006 in a deal which valued it at £10.5m in cash and shares. The full deferred consideration was paid because the next year's operating profit exceeded £1.95m. The shares were issued at 84.13p each - this figure was post a 10-for-one consolidation.