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Sport Media Group's main business is Sport Newspapers, which owns the Daily Sport and Sunday Sport. Sport Media was formed when Sports Newspapers reversed into mobile content supplier Interactive World on 5 September 2007. That deal was financed by a £43.7m (£40m net) placing at 75p a share. Interactive World joined Aim on 8 May 2006. It raised £2m at 73p a share.
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