Springdoo was originally known as CityBlock. When it sold its main residential property development business at the end of August 2007 it changed its name to Looks Investment. At the end of November it changed its name to Springdoo. This is the name of the New Zealand-based video communications company it bought in June 2007. It offers video email and blogging services as well as a product that enables the user to record video directly from their 3G mobile phone. This business was sold in March 2008. The remaining properies were also sold.