asos

How patience paid off for ASOS

From: Blinded by numbers, first published in Summer 2008.

Online fashion retailer ASOS is an undoubted success story for Aim. The shares are trading at more than 17 times their flotation level and the business has gone from barely more than a concept to a thriving, well known retailer that is second to Next in the online women’s fashion market. Read more 'How patience paid off for ASOS'